Saas Breakthrough

Meet Ryan Bonnici, the CMO of G2 Crowd the world’s leading B2B technology review platform that’s helping more than 1.5 million business professionals make informed purchasing decisions every single month. Previously, he lead global marketing at HubSpot, Salesforce, and ExactTarget. In this episode, you'll hear about Ryan's journey from HubSpot over to G2 Crowd and the lessons he learned while making that transition. You'll hear what the first 120 days of going into a new company are like, what it was like for Ryan to be a CMO and the challenges that he was up against. You'll learn all about the major marketing experiments that have crushed the G2 Crowd yearly goals. And you'll find out how Ryan turned a $6,000 budget into an insane pipeline of growth for HubSpot. This story is remarkable. It's inspirational. It's a fantastic listen. You're absolutely going to enjoy this episode! Show Notes: 04:20 Creating Access to Unbiased Trusted Data From Actual Users 06:40 Differentiators: Size and Not Pay to Play 08:15