Saas Breakthrough

Meet Indus Khaitan, Chief of Growth at Chargebee. Indus straddles on both sides of the venture ecosystem as an angel investor and an entrepreneur. Before Chargebee Indus built a mobile security company that was acquired by Oracle. In this episode, you'll hear about Chargebee and how four friends started building a business without even a product. You'll find out how content marketing was the initial growth driver that pushed them into a competitive space and how they are doubling down on partnerships that bring value to the customer. You'll learn about the Chargebee incubator program, what Indus is doing with that program and the lessons he's learned along the way and also his long term approach to events. And finally, you'll hear about the biggest mistakes that Indus felt he made over the past year and how to fix them. An incredible episode, enjoy! Show Notes: 02:50 A SaaS for SaaS 04:05 Four Friends Decide to Build a Company Together 06:50 Finding Product-Market Fit 09:05 Starting Marketing With Content In