Saas Breakthrough

Meet Pulkit Agrawal, Co-founder and CEO of Chameleon, a SaaS Platform for Targeted In-Product Guidance and Marketing. Pulkit previously worked in data modeling and analysis in London and helped unemployed youth start businesses in rural India. In this episode, you'll hear how Pulkit founded Chameleon and found early product market fit over cups of coffee. You'll learn about the onstage launch event that he used to bring in qualified leads and customers early and the unspoken content initiatives that have been incredible growth drivers for their business. You'll also hear about the hard lessons learned along the way for Chameleon and things that you'll absolutely want to think about on your own journey in marketing. Finally, you'll want to hear about the big opportunity Pulkit spotted in SaaS marketing. Enjoy! Show Notes: 02:20 Interactive In-product Guidance and Marketing Without Writing Code 04:20 Why Can't I Have Something That... 05:15 Validation: The Same Story Again and Again 06:30 Initial Informational