Saas Breakthrough

Meet Ryan Kulp, the founder of Fomo, a social proof marketing platform. Ryan is a self-taught developer, musician, and blogger with a new book "Fitness for Hackers". In this episode, you'll find out how Ryan acquired a small app and the marketing initiatives that took them from a few hundred users to over 5,500. You'll learn why building a brand may be the main differentiator for SaaS apps of the future and how Fomo has been getting brand love. You'll also learn about the creative risks that are the powerhouse growth initiatives for Fomo and how to have different ideas. And finally, you'll hear about the hard lessons that Ryan has learned along the journey. This is truly an incredible episode, with lots of ideas you can easily implement. Enjoy! Notes: 02:00 The Online Equivalent of a Busy Store 03:15 Doubling The Customers Within a Few Months 04:05 The Power of Being a Cool Tool and The Network Effect 06:50 When Data Screams The Right Target Market 10:45 Fomo Open 14:10 The Author Approach For Cont