Saas Breakthrough

Meet Dan Levy, the Editorial Director at Smooch, which helps enterprise businesses connect with customers through conversation. An experienced manager, strategist, and leader, Dan specializes in helping mid-stage startups and SaaS companies build and grow their content strategies and teams. In this episode, you'll hear how Smooch utilized Dan's skillset to come up with an insanely powerful content strategy and his process to switch from a free trial (the self serve model of SaaS) to a higher touch enterprise model as he moved from his last job at Unbounce to Smooch. You'll learn about the key steps to create a strategic content plan, how to find the primary questions or content needs to answer to attract the right prospects, how to find and create winning distribution channels to get that quality content out to your audience and the exciting things happening in the world of messaging in 2019 that are creating amazing marketing opportunities for businesses. Enjoy! Notes: 03:25 Making Communicating With Brands