Saas Breakthrough

Meet David Ly Khim, a senior growth marketing manager at HubSpot, a business that offers a full stack of products for marketing, sales and CRM to power the world's small to medium-sized businesses. In this episode, you'll hear what it was like to join an extremely fast moving company with 18,000+ customers already and be a major part of growth initiatives to take the company to over 150+ Million in ARR (as of Q3 2018). You'll find out about the strategic partner outreach strategy that David created to find, promote and attract great strategic partners for them. You'll learn how to think about virality and how they build virality into a product and the strategic approach they have been following to leverage SEO for growth. You'll get lots of takeaways for growth marketing initiatives in this episode. Enjoy! Show Notes 02:30 Extremely Easy Advanced Tools for SMB 04:05 Education: Value and Differentiator 05:00 Joining Growth At 18000 Paid Customers 07:40 A New Freemium Type of Product 10:10 Figuring Out Marketi