Saas Breakthrough

Meet Sophie Steffen, a Digital Marketer at TravelPerk a next-generation business travel booking & management platform for companies of any size and the world's first and only all-in-one platform for booking business travel that is 100% free. In this episode, you'll hear how TravelPerk became the number 4 fastest growing SaaS company growing 700% year over year. Sophie takes us behind the scenes of the last two years of explosive growth and dives into the marketing strategies and systems her team uses, from Adwords to partnerships, attribution models and optimizing SQLs. There are so many great insights to share. Enjoy! Notes 03:08 All-in-one Platform For Booking Business Travel 10:02 Joining A Rocket Ship Growth SaaS 12:29 Most Successful Channels 14:05 PPC and Optimized SQLs 17:30 Using Your Data To Optimize 21:33 Partnerships and Building Relationships 24:44 Testing Networks 26:33 Turning Roadblocks Into Opportunities 29:26 A Multi-touch Attribution Model 34:28 Prioritization, Goals and OKRs 36:53 Ligh