Saas Breakthrough

Meet Len Markidan, the CMO of Podia, a platform for creators to sell online courses, membership sites and digital downloads. In this episode we talk about the journey Podia went through from their early name Coach to the amazing online platform they are today. You'll hear about the importance of early customer research and the reminder of why these foundational principles are so critical in marketing. You'll find out about the three primary channels that have been extremely effective for growth for Podia, how to create content with a perfect balance of art and science, and finally about partnerships, influencers and events. Len provided lots of actionable content that you can learn from and take away from! Show Notes 02:37 A Digital Storefront With a New Brand Name 03:50 Segmenting An Universally Beloved Dream 05:09 Joining As First Marketer 05:59 Talking To As Many Customers As Possible to Build Marketing Avatars 07:32 Similar Challenges And Goals Across Niches 09:14 Focusing On The Channels Supported By Cu