Saas Breakthrough

Meet Daniel Twigg, the marketing manager at Cyclr, an integration platform for SaaS. Daniel is a "Jack of all trades" digital marketer, with over 9 years experience working in B2B marketing in areas including tech and IoT. In this episode you'll hear exactly what Cyclr has done to find product market fit and the early stage pivot that changed their business. You'll find out how they use direct partnerships and reachout for validation and direct revenue growth early on. Finally you'll learn about the SEO and awareness driven content that Daniel helped create and how Cyclr uses a unique system for it and their live events strategy and what worked at SaaStock. Enjoy this episode! Notes 02:14 An Integration Platform for SaaS 04:04 Joining to Find Product-Market Fit 04:47 Figuring Out and Doing a Pivot 06:57 Partnerships and Partnerships Campaigns 08:32 KPIs on Awareness Campaigns 09:22 Split testing Without Going Mad 11:50 Continual Testing 12:32 Content Planning and Organic Search 16:06 Going For Enga