Saas Breakthrough

Meet Maria Willoch, VP of Sales and Marketing at the video creation platform VIBBIO. Maria has spent her career in customer acquisition, the past five years in the video marketing space alone. In this episode, you'll learn how to set proper expectations coming into a VP role in an early stage SaaS company, how you should think of a Beta process to get feedback and how to actually get valuable feedback. You'll hear about the struggles to find your ICP early on, how not having an ad budget didn't deter the VIBBIO team at all from finding great growth strategies and the testing mentality needed to fail fast and find winning channels. This is a really interesting episode taking us through an early stage phase to an acquisition phase of this company. Show Notes 02:21 Creating Video Without the Hassle of Editing 03:38 Joining Marketing Just Before Full Version 06:18 Doing the Unscalable To Get To The Scalable 07:43 Getting Beta Users To Engage With Product 09:15 Identifying the Ideal Customer 11:40 Finding Your IC