Saas Breakthrough

Meet Miles DePaul, Head of North America Marketing at Mailjet, the email service provider for teams with customers like Product Hunt, Avis, MIT, and more. Miles oversees the growth of the Mailjet brand across the US and Canada, including content marketing, events, branding, and demand generation. On this episode, you'll learn about the expansion of Mailjet from Europe to North America and how they made that journey, how the core of product can help you grow the business and really dial in your marketing language, how marketing conversations can influence the product in a way that creates amazing marketing initiatives back to the team, engineering as a marketing concept and what they're doing in Mailjet, new products launching soon and the challenge for us all in 2019. This was a really fantastic episode, lucky I got to meet these guys at SaaStock in Dublin. Enjoy! Show Notes: 03:00 Bridging the Marketing and Transactional Email 05:02 Differentiator: Laser Focus on Email 06:10 Joining the US Team to Scale acr