Saas Breakthrough

Meet Olivia Milton, CMO, and Lucy Literado, VP of Marketing, at Reply.io - an email platform that automates one-to-many communication, dramatically scaling your outreach capability, while keeping it 100% personal. In this episode, you'll hear about the growth of Reply and the constantly evolving ideal customer profile and how as a marketer, you should be looking to educate yourself and the company on that evolving profile. You'll hear how the Reply team has grown to over 50 team members using acquisition channels like content marketing, webinars, and PPC campaigns. You'll learn how they view education in the funnel and how it's part of that acquisition process and finally, we discuss where they believe marketing is going in 2019. It's a fun episode with 2 guests interviewed together so we get to hear different perspectives and I think that gave so much more clarity to how they feel and what they're doing. Enjoy! Notes: 03:45 The Customer Research Phase and Process 12:38 The Struggles of Customer Research Aft