Saas Breakthrough

Meet Adam Tanguay, Head of Marketing at Webflow, a web platform that gives designers and developers the ability to design, build, and launch responsive websites visually while writing clean semantic code for you. In this episode, you'll learn about their challenges as a web builder in a competitive space, how they tell their unique story, the channels that have been incredibly successful to bring them to over 1 million users, and how they've optimized Youtube and referral channels to maximize acquisition. It's a wonderful episode full of thoughtful insights, you'll definitely want to take down notes on this episode! 03:25 Webflow Bridges the Gap Between Coding and Design 06:23 LightBulb Moments, Video and Community 07:51 Reaching for Influencers 09:46 Growing an Affiliate Program 11:46 Winning Combo: Youtube and Video Education 17:51 An Education Program for Educators 25:30 Huge Win: The Ecommerce Beta Teaser 26:31 Breakthroughs, Creativity and Art 29:29 The Numbers So Far 30:03 Coming Soon: Ecommerce Beta 3