Saas Breakthrough

Meet Ronii Bartles, the Director of Marketing at VROOMRes where she leads overall branding, marketing planning, and strategy. Her strong background in consumer behavior research gives VROOMRes an edge on understanding its customers to meet organizational goals. In this episode, you'll learn about the critical things that you need to think about when starting an early stage SaaS company in a crowded and competitive marketplace and the long term and the marketing choices VROOMRes had to make. You'll hear about the SEO strategies that have produced direct ROI to their business and how they are using Instagram to reach a unique customer persona for their business, outside of their primary persona, to generate MQL's. Finally, you'll find out about the really exciting things coming up for this company in the next few months. Ronii brought a ton of great energy and enthusiasm and we go through a ton of great information. It's a really cool conversation to hear! Notes 03:12 Joining From The Start 04:53 Founder's Vis