Saas Breakthrough

Meet Chris Davis, the Director of Education at ActiveCampaign. Chris is responsible for creating and organizing content that helps business owners use marketing automation properly. In this episode he breaks down the amazing journey that ActiveCampaign has gone through to become a leader in email marketing. You'll hear what Chris did to set up and launch an extremely effective education department from scratch, and the secrets he discovered while building it. We talk about the internal vs external education methods, and why as a SaaS company you need to double down on both. And you'll learn the winning formula that ActiveCampaign has used in a very, very competitive market to push growth forward and do it quickly. Chris is an extraordinary speaker and educator and you'll learn a lot just listening to him. Enjoy! Show Notes: 02:40 How It All Started 05:00 Funding and Intentional Growth 06:19 Building an Educational Department 08:02 The Education Effort is Twofold: Internal and External 10:41 Building Internal