Saas Breakthrough

Meet Bob Sparkins (Jenkins), Manager of Marketing Education at Leadpages and the author of "Take Action, Revise Later". Leadpages is a well-known tool that empowers its users with lead generation and sales software to quickly promote their products and services. In this episode you'll hear about the journey of Leadpages from a bootstrapped business to a funded company. Bob told us how and why they went through that funding route. He uncovered how content marketing and dedication to webinars has brought Leadpages to seven figure ARR. They continue to grow every year with almost the same webinar strategy. We also cover how education is an integral part of marketing and exactly how Bob does it and why he does it that way. You'll hear about the lessons learned from Bob's 1000+ live webinars ran at Leadpages, and how to find, engage and keep affiliates happy, which has ultimately become one of their biggest traffic sources. We talk about a lot of incredible strategies in this episode! Podcast notes: 03