Saas Breakthrough

Meet Paralee Walls - a guest lecturer for the Digital Creative Institute, General Assembly, a contributor to Forbes, CMI, and Kapost's own Marketeer. In this podcast episode you'll hear all about what Kapost is doing in marketing, including how they are using The Pillar Model to create a content powerhouse. We talk about why content operations are essential for big companies like IBM, GE, Fedex, as well as yours. You'll learn how to tell bad content from good content, how to use leading indicators and some powerful syndication strategies that Kapost is leveraging every single month. You're going to love this episode! Notes: 03:29 The Entire Management of The Content Operations 07:19 Building Up a Fairly New Marketing Team 10:19 Doing a Content Audit 13:17 Telling Bad Content From Good Content and Fixing It 16:06 The Pillar Model: Make Your Content Matter More by Doing Less 18:18 The Reverse Pillar 19:11 Using Leading Indicators 23:23 Content Syndication: Influencers and Employees Networks 27:10 Content CTAs