Saas Breakthrough

Meet Theresa O'Neil - the leader of Showpad’s global marketing team, responsible for increasing awareness, generating leads, and supporting all channels to grow revenue. She has delivered marketing, sales and business development strategy for companies such as PowerReviews and IBM. In this episode we dive into more advanced marketing channels than those applicable to early stage startups. You'll learn why Showpad has chosen to go global at this time, the lessons learned so far, and why combining marketing and sales to align KPIs is the most powerful growth hack you can ever do. We also go into essential marketing ideas and concepts that you need to know for SaaS. It's definitely a very deep episode. Notes: 02:20 Empowering to Sell The Way Buyers Want to Buy 04:28 Getting All That Data Back 06:39 Messaging, Attribution, Analysis and Alignment 07:23 Data Challenges 08:22 Defining The Marketing Qualified Lead 09:20 Challenges of Global Companies 11:39 Innovative Selling Experiences 12:58 When and If To Become A