Saas Breakthrough

Meet Amit Bivas - the head of marketing at Optimove. Amit is a seasoned marketing executive with a vast experience in planning, developing and executing B2B and B2C marketing strategies from the ground up. His sharp skills, creativity, and a keen eye for detail, alongside with a strong background in data analytics and statistics, position Amit as a unique combination of the art and science of marketing. In this episode we talk about Optimove and how they built the platform that has both the left and right brain for software. We go into details, like how to market a highly technological innovative product to a new market and how content marketing can be a powerful initiative, especially early on. You'll find out how Optimove doubled down on content in a completely new way. It's absolutely incredible to hear Amit tell this story. And finally, we'll talk about the marketing skill that Amit feels every marketer needs to know today, in order to be effective. I hope you enjoy this episode. Notes 02:22 Smart Campai