Saas Breakthrough

Meet Matt Emmons, the VP of Marketing at PicMonkey. Matt helps the marketing team to tell the story of PicMonkey, from business successes to new product launches. In this podcast episode we talk about the importance of in-depth knowledge of your customer persona, and what that truly means for marketing. We go into the fundamental 6 digital segments you must understand to truly comprehend user behavior, and it goes far beyond any typical user experience. We also learn how Matt creates actual emotional user experiences that contribute to business growth. With 450.000 subscribers and 3.4 billion images edited, PicMonkey has a ton of data to help create these amazing lessons, so take the time to listen to this episode. Maybe do it a few times even, because Matt goes through some cutting edge, very smart lessons that every SaaS company can learn from. Show Notes: 03:10 Helping People Grow By Design 06:14 Joining At the Turn Of Freemium Into SaaS 08:15 Customer Journey: Emotional Click By Click and Life Cycle Char