Saas Breakthrough

Meet Will Devlin, a 15-year veteran of the email marketing industry that leads marketing strategy and execution for MessageGears, an enterprise email marketing technology company that works with high-volume B2C brands. In this podcast episode, you'll learn how Will has helped build the brand into one of the premier software providers in the enterprise marketing space, serving companies like Expedia, Ebates, and Chick-fil-A. You'll find out how they found product market fit and what it actually looks like when it happens, why non-scalable activities are so great in the beginning and how they built great relationship using small dinners. You'll also hear about creating content for nurture cycles in enterprise and marketing in general, internal champions and the KPIs that they're using to define success in their business. This is another incredible episode. 02:46 Email Solutions For The Other End Of The Spectrum 04:44 Being The First Marketing Hire 06:00 The Light Bulb Moment Of Product Market Fit 08:50 First M