Saas Breakthrough

Meet Leilani Latimer who leads Global Marketing, Partnerships and Commercial Operations for Zephyr Health, the Insights-as-a-Service leader harnessing the power of global healthcare data to help Life Sciences companies engage the right physicians, accounts, and institutions. In this podcast episode you'll learn how how they found the pain points in a market that didn't have any database companies in SaaS. We talk about the pains of cold outreach to high touch sales and how Leilani went after her persona, understood the channels that they were at, how to approach them and how she went content and value first to really get big wins. As a self-proclaimed data nerd, Leilani talks about what KPIs are most important, most of them relate to engagement, something that it's a little bit of a shift that you hear from some other SaaS companies and the strategic advise she gives to her team regarding metrics. It's a really incredible episode with a ton of high level knowledge. 03:07 Zephyr's Secret Sauce 05:33 Joining T