Inbound Back Office
E84: The Importance of Really Knowing Your Target Customer (Filamnet Communication)
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:19:25
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Sinopsis
Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.
