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Magnify Your Brand (and Your Heart) with Relief Bed

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Sinopsis

Scott Smalling is a friend, mattress industry veteran, and the founder of Relief Bed International.  In this episode, Scott tells the story about how Relief Bed came to be, and how they're partnering with retailers and manufacturers who are looking for ways to give back—and make sure their giving magnifies their brand.  Scott believes in emphasizing the heart behind your mission. Relief Bed's model is similar to TOMS Shoe's "buy one, give one"—each time a customer purchases a pair of TOMS, a pair is donated to a person in need. In one example, Smalling shares the story of how Relief Bed partnered with Brentwood Home to give a mattress to someone in need each time a customer made a purchase -- but then they asked customers to donate more after they made that purchase. Scott discovered that 33 percent of customers would donate above and beyond to ensure their purchase paid it forward.   Smalling also touched on the ever-increasing problem of homelessness.  Based on the latest numbers, half a million people in t