Saas Breakthrough

Meet Bryant Lau, the Director of Demand Generation at Banzai, a leading event marketing automation solution. He has extensive experience in demand generation and marketing operations for early-stage companies. In this episode, we continue chatting with Banzai. You'll hear about Bryant's journey and how he joined Banzai one month before COVID changed everything. You'll learn how the SDR demand generation role is changing, and how B2B marketers can start incorporating some of the B2C best practices for growth. And finally, you'll learn key questions to ask before joining a new organization in 2021. Enjoy!Notes: - 04:00 Joining Banzai A Month Before The Entire Company Went Remote - 05:00 Creating A Deliberate Purpose-Built Platform For Field And Event Marketers - 07:35 Exciting Market Opportunities For Banzai And Demio   - 08:30 Building A Moat By Enabling SDRs To Build Relationships And Community   - 14:30 Learning From B2C Growth Marketers That Optimize For A North Star Metric - 16:10 How B2B Marketers Can Sta