Yaya And Stacy

Marketing helps you build your identity recognition and recall your book with your name. Marketing can do this through effective communication and highlighting your books’ overall package. When you’re able to reach and surpass the expectations of your readers you’re putting your reputation on a firmer ground.   Most authors overlook the importance of the author and book’s publicity. The thing is you can’t sell your books if you keep hiding in the shadows and pushing your book in the forefront. Gone are the days that the author’s unknown identity is patronized, today’s readers want authors with substance, and authors that they can derive inspiration from.  As authors, you need to create your very own brand just like how other companies created brands for their products. Out of this brand comes your identity that will set you apart from any other authors. Once your readers perceive the image of your identity, it is easier for them to associate you with your work, thus creating more sales for your book