Creator's Block

Marcella and I have found ourselves in the endless round of design revisions on a recent project. I, acting as a project manager, have fallen short in getting to the root of what the client truly needs.  And because of that, Marcella has spent weeks trying to get one particular element "just right." It got me thinking... what could I have done from the start to ensure I knew exactly what to relay to Marcella to update?  I found a recent article that dives into this very topic where the author provided actionable steps to take to make clients feel heard while still maintaining creative integrity. In this week's episode, Marcella and I breakdown the 10 tips and share our own insight, especially on one item that both took us by surprise.