Sales Enablement Lab With Thierry Van Herwijnen | Enabling Sales Conversation That Matter

Leslie Talbot is the vice president of content at Corporate Visions. She is a thought leader on how to create an engaging sales message which can be used by sales reps to win more deals! This week's podcast is a followup to the conversations we had with Tim Riesterer in Season 1, Episode 3 & Jim Moliski Season 1, Episode 5. If you did not listen to these podcasts yet I highly recommend you do! Leslie and myself will talk about how important it is to have a clear sales message which can be leveraged by your sales teams and how to create one. She explains the value of a power positions and how they differ from value propositions and how this really drives the customer to take action! Leslie will share her secret sauce she uses every day to create amazing sales messages for her customers - the CVI 7 step framework to a power position: Step 1) Identify your audience and create your targeted conversation profileStep 2) Identify your customer's business objectivesStep 3) Understand your customer's status quo an