Go Hunt Life

Jason Burke was in sales for a software company when he wanted to start eating healthier. He looked to beef jerky for that snack in the office but found that what he was buying out of the store was packed with sugar. He Googled 'How to make Beef Jerky', bought a dehydrator and started making it on his own. In the first 2 years since the purchase of that one dehydrator, Jason had grown his company, The New Primal, into an online business with $1,800 in revenue. That was enough for him to see the opportunity in the meat-snack space to compete against the big guys with grass-fed beef jerky and free range turkey jerky without antibiotics or hormones. The only problem at that time was that he had zero retailers carrying his products. Jason raised some seed money, quit his corporate job and hit the streets of Charleston, SC with a backpack full of beef jerky. 4 years after that ripcord moment, his jerky products are sold through 5,000 retailers in all 50 states. How did he do it? A combination of a lot of little th