Lean Startup

How Parenthood Sparked a Business | Sarah Paiji Yoo



We recently hosted a conversation between Sarah Paiji Yoo, Co-Founder & CEO at Blueland, and Chris Guest, Lean Startup Co. Advisor, about how becoming a mom led Sarah to create a company that is reimagining how we consume household products to eliminate the need for wasteful plastic packaging. In Chris and Sarah’s conversation, they discuss: - How Sarah got the idea for Blueland and why she felt so compelled to solve the problem of wasteful plastic packaging. - How the team developed and tested their first product idea: toothpaste - How they took these initial learnings and pivoted to cleaning spray products. And much, much more… When serial entrepreneur Sarah Paiji Yoo became a new mom, she wasn’t looking to find her next business idea. She had made the conscious decision to step back from work to find a balance between being a new parent and being a businesswoman. But it was the very act of being a mom that gave her the idea for what would eventually become her company, Blueland. Sarah was horrified