Lean Startup

The decisions that we make in a given day are driven by numerous cognitive biases designed to save us time and energy. Often, these mental shortcuts serve us well, but occasionally, they lead us astray and drive us to make poor decisions — and this is particularly true about our health. Jawbone’s Kelvin Kwong will discuss the psychology behind decision making and how his team applies behavioral science research to build a product that changes how we move, sleep, and eat.