The Entrepreneurs Library With Wade Danielson

In this episode, Nir Eyal shares his book Hooked where he teaches you why very few products see success and what makes consumers engage with certain products out of habit.In his book, Eyal gives you a four-step process for figuring out exactly what you should build into your product to make it better than the rest. The goal of Hooked is to have your products bring consumers back continuously without depending on costly advertising and messaging.This book is perfect for entrepreneurs who are having troubles creating or getting a product to stick and need actionable steps for building such products that people love.About Nir Eyal:“I’ve started two tech companies and after my last company was acquired I dove into the more academic side of consumer psychology and habit formation which is what I’ve been working on for the past three years.I was at my last company and was banging my head against the wall trying to figure out why my customers weren’t doing the behaviors that I designed for them to do. I wanted