Market Share Sports

Our guest today is Mark Coughlin. Mark is the Chief Revenue Officer at Envy Gaming. Envy Gaming competes in the Overwatch League as the Dallas Fuel. They also compete in seven other games. Mark is a 30 year veteran in the sports marketing space. He has built his career out of aligning brands with sports properties and developing sales, marketing and communication strategies that engage and create positive brand reactions. As you will hear in a moment, Mark has worked on over $2 billion in sports sponsorships. As with our other guests, Mark has a lot to offer through his experience. We had such a good discussion that we are going to share this conversation in two parts. In this episode we talk about Mark’s beginnings in sports marketing including a hilarious one-on-one encounter with Bill France Jr. We also get great insight on sponsorships in general and the agencies role of being tough but fair in working for clients.  We had fun. Enjoy our conversation with Mark Coughlin… part one. Check