Market Share Sports

Rick Jones is “Head Captain” and CEO of FishBait Marketing, a college sport sponsorship and event-marketing consultancy, as well as a partner in Nashville-based R&R Bait & Tackle, where he sells sponsorships for multiple high-profile country music clients. He is also a partner in Sponsor Smarter, a Charleston based sponsorship sales and activation agency and recently launched FishBaitBiz.com, an online resource to help small business owners become more successful and profitable. Rick is a leading expert on, marketing communications and marketing segments, corporate sponsorship and event marketing, sales techniques, team building, small business consulting, and tourism and travel. Over the course of his pioneering career, Rick has worked with many of the world’s leading corporations on the development and implementation of sports and entertainment programs, including World Cup Soccer, The Olympic Games, the NCAA Basketball Tournament and countless others. In October 2016, Rick published hi