Mit Cms/w

Governments, corporations, and communities plan for sudden crises: the White House drafts strong responsive rhetoric for the next terrorist attack; Toyota runs reassuring national TV spots within hours of a product recall; and 32 Massachusetts towns successfully publicize water distribution sites following a water main rupture. However, like the housing collapse or the recent Gulf oil spill, some crises are complex, difficult to warn of, and don’t cleanly fit traditional media frames. They are slow moving, and the media still struggles to rhetorically or technologically cover these simmering, rather than boiling, dramas. With government regulators weak, corporations still focused on the bottom line, and communities adapting to structural change, this Communications Forum asks: What new media tools and strategies can be used to help everyone better prepare for the unique communications challenges of slow-moving crises? Andrea Pitzer is editor of Nieman Storyboard, a project of the Nieman Foundation for Journ