Founder Real Talk

Rich Waldron is the Co-Founder and CEO of Tray.io, a next gen workflow and integration technology company that allows automation of business processes without IT. Tray puts the power in the hands of non-technical users or “citizen automators” to quickly integrate the myriad cloud solutions that every company runs today to easily build and streamline bespoke workflows. In this episode, we learn how Rich and his two co-founders and lifelong friends, Ali and Dom, built a competitive product and high growth company with customers the likes of Lyft Forbes and New Relic. Rich explains how Tray has leveraged London and SF offices to define and maintain a strong company culture and shares tips for founders who are fundraising. Episode Highlights: 01:43 How did you decide to come together with your co-founders and what problem were you guys trying to solve initially? 03:43 How and why did the vision for the company expand beyond just email? 07:01 In the beginning, did you raise very little capital by design or was a r