Founder Real Talk

This week we are joined by Caryn Marooney for a salon episode that focuses on PR and communications. Caryn shares tips on how to build a brand, when to take PR in house, and how to handle a publicity crisis. Caryn leads global communications for Facebook and its family of apps including Instagram, Messenger, WhatsApp and Oculus. Prior to joining Facebook in 2011, Caryn co-founded OutCast Communications, one of Silicon Valley's premier technology communications firms. As co-founder, partner and CEO, Caryn was responsible for planning and executing communications strategies for companies of every size, including Amazon, Netflix, Salesforce and VMware. Caryn was named to the board of directors of Zendesk in 2014. She is originally from New York City and holds a bachelor’s degree from Cornell University. Highlights from the episode: 2:29 What was the biggest challenge that you saw startups facing with respect to communications? What types of pain points did you see them encounter most frequently? 3:22 What should