7 Minutes In The Morning

Hey, did you hear that Instagram updated its algorithm? There's an update to the Facebook feed AND BlahBlah is the hottest new social network! What are you going to do now!?!? Whether it's a new app, a bug fix in the algorithm, or the best and brightest that social media has to offer, there's no getting around it; technology is constantly changing. For your business, it's more important than ever to track these changes and incorporate them into your strategy daily, but when there is always something newer, brighter, and shinier to chase, how do you stay on track? When you always focus on the latest, how can you ever get anything done? Just like you wouldn't drop down on one knee on the first date, you shouldn't throw all your time, money, and resources on the latest social media trend to catch your eye. The key is to watch for trends that are new and interesting to your target market (not you!) and begin testing them, but just test. Don't sell and go all-in until you can see a return on your investments; then