Performance Place Sports Care Podcast

SHOW NOTES   Dr. Kevin Christie DC, from the Modern Chiropractic Marketing Show has been on my podcast before speaking about a very different topic than we’ll be covering today. Today we’re all about educating the young and “newer” chiropractors about how to ethically market their services to the public. Physical therapists you many get some times from this episode too! In my first 5 years of practice, I saw the words “sales & marketing” as dirty words that carried the perception that I was slimy. During those 5 years, I did alright in business, but not amazing. After seeing friend and family seek care from doctors who charged more than me and weren’t as trusted as “family” I decide that the way I conveyed my message to the public about how I could help them needed to change. I came to terms that people will only find my assistance if I figured out how to communicate my value and expertise better. Now my practice is much busier, I see highly motivated people within my client base and get paid exactly what