7 Min Marketing With Pam Didner

Question: How do we deal with marketing burnout? Let me speak from my personal experience.    After 20 years at a big corporation, I decided to work for myself. It sounds romantic but, when you are in the trenches trying to make it work, there is nothing glamorous or romantic about it. I am my own secretary, IT, sales, marketing and HR. When I just started, I didn’t really have the luxury of turning down jobs.  I provided multiple services from creating strategies, e-mail campaign even down to beautifying presentations for senior management as long as their quotes met my expectations.  At the same time, I needed to promote myself. Between client work and marketing myself, it’s like having two full-time jobs.  I work all the time. Here is how I deal with stress and burnout.  Have a plan. Even when I just started out and was a one-person shop, I still did formal annual planning. I had my planning meeting with myself.  I identified 2-3 new initiatives that I want to do, set up sales goals (realistic and stretch