What's Next! With Tiffani Bova

Conscious Capitalism and Reconnecting to the Higher Purpose of Marketing with Raj Sisodia

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Sinopsis

Welcome to the What's Next! podcast with Tiffani Bova.   This week I am speaking with the delightful and purpose-driven, Raj Sisodia. Raj is the FW Olin Distinguished Professor of Global Business and Whole Foods Market Research Scholar in Conscious Capitalism at Babson College, and Co-Founder and Co-Chairman of Conscious Capitalism Inc. He has a Ph. D. in Marketing from Columbia University and has published eleven books, including Firms of Endearment: How World Class Companies Profit from Passion and Purpose and his most recent book, The Healing Organization: Awakening the Conscience of Business to Help Save the World. Raj is also the co-author of the New York Times bestseller Conscious Capitalism: Liberating the Heroic Spirit of Business (2013) and Wall Street Journal bestseller Everybody Matters (2015). He was named one of “Ten Outstanding Trailblazers of 2010” by Good Business International, and one of the “Top 100 Thought Leaders in Trustworthy Business Behavior” by Trust Across America for 2010 and 20