What's Next! With Tiffani Bova

Welcome to the What's Next! podcast with Tiffani Bova. This week I have the personal honor and pleasure of connecting with the accomplished, Beth Comstock. Beth is a self-described change-maker who has been the President of Integrated Media at NBC Universal,  overseeing Ad-sales, Marketing, and Research. She led the company’s digital efforts, including Peacock Equity acquiring iVillage.com and oversaw the founding of Hulu. She was then tapped by GE to accelerate its evolution from an old-school conglomerate to a global technology-driven company. Cultivating a start-up mentality across the organization for over two decades, she was a catalyst for growth and novel thinking within GE, ultimately operating their Business Innovation unit. She was also the first female Vice Chair and first Chief Marketing Officer at GE in more than 20 years. She is a member of Nike’s board of directors and a Forbe’s World’s 100 Most Powerful Women. Most recently she has become a published author with her brand new book Imagine It F