What's Next! With Tiffani Bova

      Welcome to the What's Next! podcast with Tiffani Bova.  This week I have the pleasure of welcoming Allen Adamson to the What's Next! Podcast. Allen is a noted industry expert in all disciplines of branding and the Co-Founder of Metaforce. He is also a published author with multiple marketing titles including Shift Ahead, Brand Simple, and The Edge. Prior to co-founding Metaforce, Allen was the Chairman of  North America of Landor Associates, a global branding firm. Before joining Lander, Allen was an executive at Unilever and held senior management positions at Ogilvy & Mather and DMB&B. Allen is also a sought-after industry commentator and has appeared on shows such as NBC’s Today Show and Fox Business Network’s Closing Bell.   THIS EPISODE IS PERFECT FOR… individuals who are trying to build a memorable brand with advertising, social media, product design, and user interfaces to convey a story which resonates with employees and customers.   TODAY’S MAIN MESSAGE…   Find your relevan