Saas Breakthrough

Meet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies.In this episode, you'll learn how Christopher crafted research-based content by running a survey of 100+ software buyers; what it takes to produce real insights that have lasting power for marketing and sales; and finally, what's changing in the SaaS buying process. Enjoy!Notes:02:15 Creating Visually Engaging Sales Proposals that Stand Out and Win More Business03:30 Deciding To Run a Survey of 100+ Software Buyers05:45 Using the Survey's Results for Marketing and Sales Enablement06:55 The Full Process of Executing a Survey08:55 Results: New Benchmarks and Surprising Insights10:40 Buyer Enablement: Merging of Self-Serve and Sales-Led Processes12:25 Sharing the Results and Showcasing the Product Simultaneously16:00 How To Produce Real Insights Successfully v