7 Min Marketing With Pam Didner

Hello from Portland, Oregon! Welcome to another episode of B2B Marketing & More. Today I have another fantastic guest - Kevan Lee. Kevan is a product-led growth and SaaS leader and the head of marketing at Oyster, a distributor HR platform helping companies take care of the global teams. Today we are going to talk about growth hack strategies for startups. In this episode: How did Buffer ramp up its marketing and increased the number of users, readers and visitors? What is the system behind the high content production? What is the role of proper keyword research and optimization in content success? How can high-pace growth hack strategies keep the momentum over a more extended period? What tools should startups use, and business in general, to optimize their content? What are some growth hack strategies for startups and SaaS companies in the different business stages? How should sales and marketing work together in a startup? Is your business sales-led or product-led, and why should businesses care? How