She Can. She Did.

As the We can. We will. series came to an end in May, I received a personal email from today's guest sharing her story with me and knew straight away that I wanted her to feature on this series. Not just because she launched her business aged 24 nine and a half years ago and together with her two co-founders, has grown a team of over 100 employees since then; partnered with over 800 independent fashion labels; and grown a dedicated customer base of over one million women; but because despite being at the helm of such a huge company juggling the pressures of running an online fashion business during this pandemic, she made the effort to reach out to me personally.Something that is pretty much unheard of for a founder running a company of her size and something that little old me respected no end.The lady in question being 33-year-old Emma Watkinson, Co-Founder of the online fashion platform connecting independent designers with over a million, loyal customers that is SilkFred. From why she's always pushed back