She Can. She Did.

I’ve known today’s guest since the early days of She can. She did. and over the past two years her brand has been on quite a journey. Having launched what was previously known as Whistle & Bango with two fellow co-Founders at the age of 24, Rosie Parkes spent four and a half years running the luxury, personalised jewellery company alongside a full-time career in marketing before buying her co-Founders out a year and a half ago and going full-time with the business, rebranding to what is now called Florence London.  Having previously stepped away from the business for a few months whilst her old job demanded more of her time however, the business that Rosie bought out eighteen months ago was not the business she had stepped away from a few months prior. In her own words, she unknowingly bought debt and a name.  From the lessons that particular experience taught her and how she went about repairing the company’s reputation and drastically improving the health of its balance sheet in the process; t