Economic Rockstar

032: Joe Gladstone on the 'Pay What You Want' Pricing Model and Using Big Data to Understand You Better

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Sinopsis

Joe Gladstone is an academic researcher and consultant based at the University of Cambridge, where he applies insights from behavioural economics and psychological research to better understand consumer behaviour. Joe partners with some of the world’s largest corporations, such as Twitter, Bupa and Visa, as well as government departments, to tackle challenges that deal with behaviour change. Joe's views on consumer behaviour have been featured in the BBC, Forbes, The Huffington Post and other media outlets. Joe is founder of BE-events.org and BE-Recruit.com.  He received his Masters from Oxford University and his Phd from Cambridge University, and has been awarded a range of competitive grants and prizes. Find Out: about the link between the discipline of psychology and economics. why Joe decided to do postgraduate research in behavioral economics. how advances in technology, especially in social media, can help behavioral scientists understand human behaviour better. why you do not know how much you s