Business Breakthrough

Super niching is one of the hottest things right now. As we all have come to compete in the global market place over the last year, finding the space where you can stand out anywhere in the world is critical. Join us today as Chala Dincoy brings her wisdom from the biggest CPG brands in the word to show you how to find just the right spot. My Guest: Chala Dincoy Chala is the CEO and Founder of The Repositioning Expert. She is a marketing strategist who helps B2B service providers to connect quicker with the decision maker by repositioning their messaging. In her former life, she was an award winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she is a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends The Way Apple Wins Customers. She is a speaker and expert featured on FOX, NBC, ABC, CBS, the National Post, the Ottawa Citizen, and a radio segment host on the Small Business Big Idea