Business Breakthrough

David Hoffman is your guy in China. He's a total expert in everything Chinese, and a specialist in eliminating quality control problems that most companies face when sourcing in China. In this episode, David shares some fascinating secrets including how big brands source from the Far East, how Apple made concessions for WeChat and the key to success when trying to build a product in China. Plus David peppers the conversations with compelling stories and anecdotes. My Guest: David Hoffmann David is a serial entrepreneur building multi-million dollar companies. He has led the international trade powerhouse Global Regency (shipping products over $200m p.a to over 40 countries) as CEO for over 15 years, and is considered an expert in China sourcing, supply chain, private label, and brand licensing. In 2016 David launched GlobalTQM.com under the Global Regency umbrella, after he saw an incredible opportunity through helping friends and family to assist SMEs, start-ups, and entre